It was a real privilege to be included in such an accomplished group of real estate professionals from around the world as we gathered February 9-11 at Wynn Las Vegas for Luxury Portfolio SUMMIT, an invitation-only event hosted by Luxury Portfolio International — “the luxury face of Leading Real Estate Companies of the World,” our global network at DeBordieu Colony Real Estate.
With a theme of “Living Luxury,” SUMMIT offered participants the opportunity to explore how lifestyle passions drive today’s affluent consumers and impact their lives and their real estate decisions. Sessions offered in-depth information to help participants to better understand and serve real estate clients in an increasingly global and mobile world. Specific market segments, from Chinese consumers to Millennial buyers, were examined. Some of the world’s most admired luxury brands were studied as examples for reaching today’s connected consumers through experiential and emotional marketing.
An impressive lineup of keynote speakers included Marci Rossell, former chief economist for CNBC, who addressed the global economy; social scientist and author Eric Klinenberg, who focused on how the rise of singletons is changing business; and Shawn Achor, the world’s leading expert on the connection between happiness and success, who explained the scientific link between being positive and being successful. Concluding the event was an address from Rudy Giuliani, celebrated by many as “Mayor of the World,” who offered insights on “Principled Leadership in the Face of Crisis and Change.”
What I found most beneficial about attending the SUMMIT was the networking with other Luxury Real Estate Agents and Relocation Directors in feeder markets like Charlotte, Atlanta, and Raleigh that could easily refer second home buyers to DeBordieu and Pawleys Island.
“We are thrilled to have attracted such an impressive group of real estate professionals for this year’s SUMMIT,” said Stephanie Pfeffer Anton, executive vice president of Luxury Portfolio. “This group represents the best in the business, and we are thankful for the opportunity to bring them together to collaborate and to unveil our latest research and introduce our newest tools, all created to empower them to be even more successful in the work they do with home buyers and sellers.”
Affiliates of Luxury Portfolio, like DeBordieu Colony Real Estate, market high-end homes to affluent consumers worldwide through the network’s strategic marketing program, including the award-winning website www.LuxuryPortfolio.com, which markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion.
I am so proud to be a member of the DeBordieu Colony Real Estate team, and this great network of professionals!
On Wednesday of “Vegas Week,” the Luxury Portfolio Summit ended, and the Leading Real Estate Companies of the World Conference began. My colleague, Geoff Groat, Marketing Director, Susan Baldwin, and Broker in Charge, Hampton Peace, came out, along with Boo Peace and my hubby, Jeff Kaz. We had a great time learning more about our network, playing my new favorite game, “Casino War,” and took a field trip to Hoover Dam! I am already looking forward to next year’s Luxury Portfolio Summit in Miami!